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Social Media Strategies 2017



Can you believe it’s about to be 2017? I’m telling ya 2016 shot by like a rocket! And look at the events that took place before our very eyes! Donald Trump in the White House, Cleveland Cavaliers winning the NBA title and the list goes on and on.

This got me thinking about my social media strategy for 2017. What do I need to do different? What should go, what should stay?

I don’t know about you, but when it comes to social media marketing, I love to think outside the box. That’s for another time, but here are three social media strategies I plan on getting better at in 2017. They’re simple, fun, informative and can drive a ton of business.

Strategy #1: Use Video

In 2016 I was shy about using video in my Facebook posts. Well guess what? I’m going to get my “Bold On” and share helpful marketing and writing tips through video. Turns out I’m not a bad speaker and people tend to like it when they can see me in living color. I’ll keep them short, to the point and useful. Let’s not forget Google owns YouTube, so this can help my Page rank and more.

Strategy #2: Provide Links in Posts

I don’t always add web links or “doors” in my social media posts. My goal is to educate, but I know better. When doing a social media post, add a link to allow readers to learn more about a topic. And they can buy what they need to build their own business.

Strategy #3: LinkedIn

I have to admit I haven’t scratched the surface of this valuable social media tool! But I’ll change that in 2017. I want to add a “Prezi” and helpful videos to my LinkedIn profile. Plus, I will learn more about how to effectively use LinkedIn going forward.

What’s My Goal In All This?

What’s my goal in all of this change? Simple. I want to know more about the channels I use to market myself. There are plenty of ways to market yourself. But guess what? The ones that drive in the most business are the ones you consistently use.

How about you? What are some social media strategies you plan on using in 2017? Feel free to share them on Facebook or send me an e-mail at I’d love to know!

Have a Merry Christmas and Happy New Year!

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